Hello, my name is Jeneese.

I am an Art Director who is driven by all things design, and the authentic connection I have with others. I started Jeneese Creative with one thing in mind: to help my clients slip into a brand that accentuates their assets—one they can wear with pride, complete with a spritz of personality.

 
 
 

About

Jeneese’s love for design began in childhood, but it wasn’t until University that she put her passion to work and pocketed an Associate Degree in Arts & Science and a Degree in Design & Illustration.

Before Jeneese Creative came to fruition, Jeneese was fortunate to gain experience working on high level corporate branding projects at BrandFX, and was fortunate to work at Hangar 18 Creative Studio.

Jeneese has become known for creating compelling brand identities. Her designs are defiantly fresh, driven by strong creative and inviting at all touch points. From brand identity to art direction, digital and print design, signage and packaging; the goal is to make each brand stand out from the rest. 

Services

Brand Strategy & Analysis
Creative & Art Direction
Brand Style Guides
Identity Naming
Identity Taglines
Custom Logo Design
Brand Identity
Print & Digital Design
Branded Collateral
Marketing Collateral
Digital Advertising
Packaging Design
Promotional Signage
Directional Signage
Custom Typography
Squarespace Website Design
UI Figma Website Design

 

Awards

Canadian Regional Design Finalist (aka “the Redgees”)

Toastmasters International Finalist

Applied Arts Design Finalist

LUX Life Magazine Global Wedding Award 2020 for ‘Best Corporate Wedding Business Branding Expert in Canada’

Media Innovator Award 2021 for ‘Most Innovative Strategic Visual Brand Identity Studio in Western Canada’

 

Process is key!

The goal is the make each brand stand out from the rest, but what’s the process for ensuring that your company will thrive in the market place? This is a simplified process I use for guiding clients through the brand strategy & identity design process.

The branding process is never as linear as this demonstrates. Every stage overlaps the next stage and often it goes back & forth, but having a path to follow can help the process go smoothly.

 

Discover

The divide between successful and ineffective brands often comes down to the assumptions you make—who is the target audience and what are they really looking for? Answers to questions like these are the difference between a sound investment and wasted time.

That's why I make sure every decision is an informed one, reflecting a thoughtful strategy founded on your real needs and challenges. We achieve this by uncovering vital information about your company.

Solve

Smart design connects you with your customers. Once I've developed your brand story we figure out how to tell that story—meeting your customers where they already are and engaging them through rich, compelling design solutions. And because my clients know their business best I ensure the process is collaborative.

I work with you to determine the most effective touch-points for your target audience, whether you're equipping your sales team with the right marketing tools or creating an online experience.

Define

Craft your story and bring it to life. During the define phase, I take insights uncovered in discovery and distil them into a core message and 'brand story' — capturing the elements of your organization that people truly connect with and find compelling.

A strong message and story ensures all of your communications—from an identity and advertising campaign to an online presence—are not just well informed but relevant and powerful to those who matter most.

Thrive

You've built a strong brand, now it's time to thrive. Like most aspects of your business, an effective brand requires ongoing care and attention to success. Identifying and addressing needs - both short and long-term - are different for every company but they all stem from regular dialogue and a healthy client relationship.

I see the development of your brand as the starting point of that relationship. That means a commitment to partnering with you for all of your design and communication needs.